Molson Canadian Amphitheatre Gets a New Name

New Partnership

Budweiser and Live Nation Canada today announced they will collaborate on music events and projects across the country, with the common goal of enhancing the concert experiences of music fans. The multi-year partnership will include a revitalization of the amphitheatre at Ontario Place, which will be named the Budweiser Stage.

“The Budweiser brand has a long association with music in Canada and around the world, and we look forward to continuing to grow and evolve our music presence in collaboration with Live Nation. Our partnership marks the beginning of great things to come for music fans from coast to coast,” said Todd Allen, vice president, marketing, Labatt Breweries of Canada. “We’re also thrilled that the iconic venue for musicians at Ontario Place will carry the name Budweiser Stage, and that music fans will now be able to enjoy Canada’s most popular beer at the country’s premier music venue.”

For the 2017 concert season, the new partnership between Live Nation and Budweiser Canada will focus on heightening the fan experience at Budweiser Stage, including:

  • decreasing wait time in queues by adding more concession locations, and expanding the cashless payment options at point-of-sale locations with tap, chip and pin, and mobile payment apps;
  • refurbishing all concession stands to create an upgraded look and feel for concert-goers and upgrading concession offerings; and
  • enhancing the pre-show experience, allowing fans to arrive at the venue earlier and enjoy the space before the show

The Budweiser Stage and the new partnership with Live Nation Canada is the latest dimension of Budweiser’s growing commitment to music in Canada, and across the world.

What do you think of the new partnership? Let us know in the comments.